Sony Alpha is a DSLR camera system introduced on 5 June 2006. It utilizes and expands upon Konica Minolta camera technologies, including the Minolta AF SLR lens mount, whose assets were acquired by Sony after the end of Minolta's camera operations in early 2006

Sony claims their new 5-axis uses earthquake tech, takes a jab at Olympus and its 'inferior' stabilization system.

Sony claims their stabilization technology is superior to Olympus' one.

From Sony Alpha Rumors/Lensnumerique:

"Sony also explained to Lesnumerique that the Olympus E-m1 5 axis system is not powerful and precise enough for a 4 times larger sensor. The Olympus . . . read more

Sony A58 Review @ photographyBlog "the new Sony 58 brings mid-range performance and features to the entry-level market"

"the new OLED viewfinder and 20 megapixel resolution and handy Lock-on Autofocus mode are improvements, which makes the much cheaper Sony A58 a real bargain.
Just like the rest of the SLT family, the Sony A58 turns conventional design on its head to provide what is in many ways a better user experience than traditional DSLRs can achieve, at a very competitive price point that Canon and Nikon must surely be worried about. The A58's excellent OLED electronic viewfinder offers enough enough resolution and real-time feedback to take on a more conventionaloptical viewfinder, while the translucent mirror and EVF combination provides fast auto-focus for both stills and video and 100% scene coverage, although the burst shooting mode is disappointingly slower and more limited in buffer size and file format than previous SLT cameras."

. . . read more

Sony SLT-A58 DSLT camera announced

Lots of new goodies in this one: A new 20 Megapixel sensor, a Oled SVGA (800x600) EVF, lock-on focus feature, and some 'Auto Object Framing' mode, but no built-in GPS, something that was available on the older A55. The A58 well replace both the A57 and A37 cameras, and will come with a new kit lens, the video friendly DT 18-55mm F3.5-5.6 SAM II. Availability is set for April 2013 in Europe, TBA for the rest of the world. 

Sony Press Release

Never miss a moment with the new α58 from Sony . . . read more

Sony: 3 new lenses, 1 Dslt camera, and one NEX camera pics leaked ahead of official launch.

Sony 70-400mm f/4-5.6G SSM II lens white for alpha mount

Source is as usual our favorite suspect,the Japanese Digicame.info site. List of goodies: The NEX-3n, entry level NEX camera, the A58 aps-c sized 20 Megapixel Dslt camera, and 3 new lenses: Sony 18-55mm f/3.5-5.6 SAM II, 70-400mm f/4-5.6G SSM II and the Sony Zeiss Planar T* 50mm f/1.4 ZA SSM. Compared to the prototypes displayed at CP+ the final versions of the lenses appear to have at least some cosmetic differences, such as in color, and name plate position. . . . read more

Sony SLT-A99 review by Dave Etchells at Imaging Resource: For the first time, Sony has a full-frame SLR (more properly, SLT) to challenge Canon and Nikon, and even win a few rounds in the process.

If there's only one review you'll ever need to read about the A99, this is it. It may be slightly less technical than those of DPreview, but boy, does it deliver elsewhere. For one, it is 2 reviews in one: Famous photographer and extreme skier  Scott Rinckenberger ​writes a introductory pro users report, having taken the A99 to the places he usually hangs out, snow covered mountains, and breathtaking slopes. 

"The Sony Alpha A99 boasts some of the most impressive technology ever placed in a DSLR, even more advanced than what's found in many high-end pro models. It's a fast shooting, fast focusing, weather-sealed, video-friendly and eminently customizable camera, all in a smaller and lighter package than its competition. As such, the A99 marks Sony's first -- and long-awaited -- attempt at becoming a true player in the pro DSLR arena.  . . . read more

Sony A99 review by Mark Goldstein at the Photography Blog: The Sony A99 is a tour-de-force of the latest camera tech, and a great camera in its own right.

The Sony A99 produced images of excellent quality during the review period.

"The A99 is perhaps the most well-appointed full-frame DSLR on the market. A magnesium-alloy body with weather-sealed controls, two control dials, fast 6fps burst mode, a clever 3-way swiveling LCD screen, useful top LCD panel, innovative dual AF system, focus peaking, flash sync socket, uncompressed HDMI output, built-in GPS and an optional vertical grip. The only missing feature that we can think of is Wi-Fi connectivity, something that only the recent Canon EOS 6D offers out of the box. . . . read more

Sony 135mm f/1.8 Carl Zeiss Sonnar T* AF Lens review by Chris Gampat at the Phoblographer: The Sony 135mm f1.8 couldn’t be a better lens for Sony’s current lineup of cameras. Not only is it super sharp, but it is extremely well built and focuses fast.

"The Sony 135mm f1.8 exhibits some of the sharpest lens performance I’ve seen from any optic at f1.8 (wide open). With that said though, you’ll need to keep in mind a couple of parameters when shooting this wide open:

- Because you’re lens is so long, you’ll need to shoot at a higher shutter speed to compensate for camera shake despite the fact that the A99 has stabilization on the sensor. . . . read more

Sony SLT-A99 test at Digital Camera Review: By all means, this is a camera that can hold its own with the 5D Mk III and D800. Though its standard autofocus may not be as good as its competitors, where it excels is in tracking focusing.

"Beyond the autofocusing, the image quality is really very spectacular with skin tones being some of the best we've seen and white balancing also being very true to life. Part of this has to come from its excellent metering performance; which we rated as perfect when doing an old school Sunny 16 test and when using a handheld light meter.

High ISO results are a mixed bag with there being some loss of detail between 3200 and 6400 while beyond 6400 . . . read more

The Sony SLT-A99 stops by the DXO Mark Labs: Sony's best sensor yet, but still scores lower than current Nikon Dslrs (who also uses Sony sensors), thanks to the limitations of the SLT technology.

Sony a99 Sensor performance: Top-notch performance in good lighting.

"The use of Sony’s SLT technology in its top-of-the-line full-frame shooter delivers both pros and cons. The obvious downside is low-light performance compared to its closest competitors, though Sony has done much to mitigate the SLT’s effect with new, targeted noise-reduction algorithms. The SLT also means the Alpha 99 uses an EVF, but again, Sony’s 2.4-million-dot OLED beauty offers 100 percent coverage, and compares well with the optical viewfinders of its . . . read more

Sony Alpha SLT-A99 review at the Phoblographer: I would buy it, but Canon still has a hold on me, thanks partly to Sigma's new lenses.

the Sony A99 still represents the premium of what Sony currently has to offer

"Overall image quality with the Sony A99 is one of the best that the company has to offer. The 24MP sensor is capable of resolving lots of detail with the right lenses, and the overall feel to the images have a feeling of really good film to them. Tweak the image a little bit one way, and it looks like Portra. Tweak it another way, and it will come out looking like Velvia large format.

Sony did an excellent job on this camera’s sensor; and in the right hands it can create images that not only hold their . . . read more

Sony Alpha SLT-A99 review at PhotoReview: This new full framer from Sony is loaded with tech and excels at everything it does, but the EVF and the limited amount of native lenses available may put some people off.

Don’t buy this camera if you don’t like electronic viewfinders.

"The A99 is an exciting camera that will challenge most photographers but is enjoyable and very satisfying to use. Its ergonomics and high-resolution EVF make it better suited for shooting movies than its main rivals because you can record video while using the viewfinder.

Photographers who have an existing suite of A-mount lenses they are happy with will find the A99 provides the 'missing' full-frame body many have waited for.  For photographers considering the A99 body as the basis of a . . . read more

Sony Alpha SLT-A99 review at DPReview: Excellent picture and video quality, and the only full-frame camera that offers in-body stabilization, EVF, and an articulated lcd screen.

the Sony A99 comfortably earns our highest honor, the Gold Award

"The A99 gives very good image quality, particularly so at high ISO sensitivities, placing it among the best performing full frame cameras we've seen to date. And with 24MP resolution, only of the class-leading 36MP Nikon D800 resolves more detail. Dynamic range is equally impressive as well, easily on par with its peers. And the camera's multi-shot HDR mode provides JPEG shooters with an easy way to capture both highlight and shadow detail that exceeds single-shot capability. . . . read more

Pop Photo camera of the year: Canon 5D Mark III. Runner up(s): Nikon D800 and Sony SLT A-99. Honorably Mentions: Fujifilm X-pro1 and Olympus E-M5.

Since there's no entry in my lexicon for 'camera of the year methodology' will refrain from a rant flood, and pass you on to the article, as the Pop Photo editors explain the why and how of the whole thing:

"2012 proved a truly great year for cameras. In the wake of 2011’s devastating tsunami in Japan and flooding in Thailand, camera manufacturers released nearly two years’ worth of terrific models in 2012, all within a span of eight months.

But our Camera of the Year choice came down to just three real finalists—the Canon EOS 5D Mark III, the Nikon D800, . . . read more

Sony SLT-A99 hands-on review at TechRadar: The world's first Dslt camera produces excellent images as is loaded with technology.

Sony SLT a99 black with zeiss lens

"We can see there being a lot of excitement and intrigue surrounding the Sony Alpha a99, which is the world's first full-frame DSLT camera. We also think that some people will be wary of the electronic viewfinder, but we're happy to report that it really is a very, very good device which is worth checking out even if you're skeptical.

Image quality at this early stage also looks to be very promising, with low levels of noise even in images taken at high . . . read more

Sony A99 gets blown up, innards exposed for all to see. (blog.sony.com)

"This week the new Sony a99 camera hit doorsteps and store shelves. To get in on the fun, we decided to show off the inside guts of the camera. From camera body to mirrorless sensor, SGNL by Sony uncovers it all. As an added bonus, we’ve also got a99 sample photos to share with you, complete with EXIF data in the photo descriptions. Check ‘em out below. Enjoy." . . . read more

Sony Alpha A99 video review by DigitalRev TV: Mostly monkeying around.

The Digital Rev TV reviews have seemingly turned a bit bizarre as of lately. In this review things revolve a lot about body gestures and silly comments about the look of the camera and its various bits and pieces. Still, it is shot in HD, and some parts are quite useful for the potential buyer. . . . read more

Sony finally updates its flagship DSLR after 4+ years, releases the Alpha SLT-A99

As expected, a lot of innovation and goodies has found their way to this new cam, but for some reason Sony decided against using the new 36 megapixel sensor that is in use by Nikon in the D800. Among the most impressive new features are the dual AF modules, and Full HD 50p/60p progressive movie mode with non-stop Continuous AF and pro level audio. . . . read more

Sony SLT-A77 review at Imaging Resource

"The Sony Alpha A77 is a major leap forward for the company in DSLR design, features and image capabilities, finally putting Sony into the competitive mix with Canon and Nikon in the prosumer DSLR marketplace. The A77's 24.3-megapixel APS-C sensor, Translucent Mirror Technology and 12 frames-per-second capture rate changed everything for Sony. I found the Sony A77 to be solidly built, with a comfortable, familiar feel very reminiscent of the ergonomics of past Canon DSLRs-- which is a good thing. The A77 is very fast on almost all accounts, including autofocus, shutter lag and shot-to-shot speeds. . . . read more

Sony issues firmware updates for SLT A65 and 77,

The firmware updates fixes the same things on both cameras

"Improvements over version 1.04:
Provides support for the following automatic compensation compliant lenses:
. . . read more

'Sony SLT-A99 prototype with an all cross 102 point AF', at Sony Alpha Rumors

The leaky boat that Sony is, has once again started to spill its secrets. Known so far, is a 24 mp sensor, 100-25.600 iso sensitivity, and the desire by the folks at Sony City in Minato to beat the **** out of the D800 and the 5D Mark III:

"Until know we know that the prototype has a new kind of 24 Megapixel FF sensor with base sensitivity of 100-25.600 ISO that can be . . . read more

Sony Alpha SLT-A57 full jpeg samples at Lens Tip

Wow, that was quick. Lens Tip has a couple of iso trains of full resolution Jpeg images up to iso 12.800 made with a pre-production SLT A57:

"At today's Sony press conference we had the opportunity to play with perhaps the most interesting novelty presented by the Sony . . . read more

Sony SLT α57 previews, and comparison to α55

First up comes Phoblographer, where Felix Esser does a a57 vs a55 spec comparison, and also, tries to explain the 'auto portrait framing' that newbies will love and others will loathe. And then there's the 2 big gun previews, the lads from Imaging Resource are impressed by the 8/12 frames per second capture, and Richard Butler and Lars Rehm from the Digital Photography Review have . . . read more

Sony reveals new SLT-a57 fixed mirror evf DSLR

One of the two original SLT mirrorless cameras, the Sony SLT-a55 has just received a successor. priced in the entry DSLR range this newcomer ups the ante in the category, while adding a new twist: In a first for any major camera manufacturer, a dedicated video light has been announced together with a DSLR, the HVL-LE1 1800lux/0.5m 5500K 60 led light video light. . . . read more

Carl Zeiss Vario Sonnar T* 16-35mm f/2.8 ZA review at SLR Gear

The Vario Sonnar is more expensive (and almost always backordered) than its Canon and Nikon counterparts. Is it as good as them? The answer to that is a very complex one:

"The lens produced a pretty heavy barrel distortion at 16mm - ~2.5%, which unfortunately impacts the image quality, specifically . . . read more

Sony Alpha SLT-A77V DSLR review at Ephotozine.

The is the camera Sony recommends you to hook up your new $12.000 Sony 500mm lens to, so read on:

 

"The Sony Alpha A77 is an enjoyable camera to use that is capable of producing some excellent photos, with great colour, detail and extremely . . . read more

Sony unveils $12.000 500mm F4 G SSM telephoto lens

On the same day Sony had its rating slashed by Finch to a BBB+ with a negative outlook, they release a $12.000 super tele 500mm lens. Any connections? probably no direct ones, after all the downgrading was mostly due to the performance of the TV sector. But with a NEX system sorely lacking in the lens department, and even the alpha mount having big holes in its basic line-up one cannot help but wonder why this lens was such a priority for Sony. Do they really think pro photogs will sport this lens during the London Olympics? Lens collectors? Rich Saudi princes? Or am I just incapable of fathoming the greatness in Sony's marketing strategy? That must be it. . . . read more

Sony HVL-F43AM flash review by Moht Sulhan at Alpha Strobist: Surely we would love to have this little flash to be part of our wireless flash setup due to its physical features and flash capability.

sony flash HVL-F43AM review New Implementations

"Finally we have a flash that sits nicely in between the Sony HVL-F58AM and the Sony HVL-F42Am that can provide the following features:

- Function as a controller for wireless flash
- Offer quick bounce head design for easy switching form landscape to portrait shooting orientation
. . . read more

Sony Alpha SLT-A77 @ Cnet Asia

The iso samples in this review really show off the huge fall in overall image quality starting at iso 3200. What would have been exceptional by Aps-c sensor standards just a couple of years ago, is now in the "mediocre to good" class, eclipsed by among others its own sibling, the NEX-7.

. . . read more

Sony NEX-7 and Sony A900 ISO comparison @ Photo Jottings

"For those of you wondering about how the NEX-7 handles high ISOs as compared to the A900, look no further.  I’ve made some comps of both RAW and jpeg images, cropped from the center, with no changes other than converting the RAW (using ACR 6.6) to jpeg for posting.  I shot the . . . read more

Sony Alpha A65 review @ Pocket-Lint

"The A65 may look a lot like a DSLR, but it’s different by design: a translucent mirror removes the need for mechanical mirror movement when each shot is fired. Instead light is fed to the sensor and an autofocus sensor simultaneously and without interruption which means this nifty bit of . . . read more

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