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Will Canon's concept camera be the long-awaited EOS 5D Mark III? @ BJP

"The confirmation comes as Canon is heavily promoting its Cinema EOS C300 camera to the European market, which, despite its fragmentation, is home to the world's largest filmmaking community. "It's always difficult to address a fragmented market when launching a new product," says

Owen, "but it's the same with every single product we launch. We always try to have, as much as possible, a unified European approach to launching products. But, in terms of the implementation of the message, it can very complicated. One message, for example, that might work in the UK might not work in the Middle East."

But, Rainer Fuehres, Canon Europe's head of consumer imaging group, tells BJP that for the Cinema EOS C300 camera, the firm plans to use established channels from its professional photography division, as well as from its broadcast division. "We intend to use all of these channels to maximise the exposure of this product so that everybody that would like access to it will be able to have access to it."
 
He adds that Canon will offer the same amount of focus on all of its European markets. "We are addressing all of the relevant markets both in terms of segmentation as well as geography, and we will see how the product is being used and adapted. That will teach us a lot.""