Oh, boy, the old mill is gearing up. The idea is not bad however, if the price is right Fujifilm will be able to she-horn itself back into the game without much sweat:

"A sale would mean a restructured and likely unrecognizable Olympus. Its technology would be woven into Fujifilm (or Ricoh or wherever it’s purchased), and anyone’s

guess is as good as ours as to whether we’d see similar camera quality in new products. However, if Olympus’ camera division is going to be purchase, Fujifilm might be the best home it could hope for. The brand has made new and lauded efforts in the consumer market and is rumored to be working on an MFT line-up, something Olympus’ technology obviously knows a thing or two about. A smaller or struggling manufacturer might not be able to continue funding the quality we’re used to seeing from Olympus."