"The Pentax-02 Standard Zoom 5-15mm f/2.8-4.5 is the 2nd kit lens offered for the Pentax Q. Its focal lenght range is equivalent to a 27.5-83mm lens in full format terms. Just like in our previous Pentax Q lens review we need to point out that the max. aperture sounds attractive regarding the
light gathering characteristic but if we apply the system's "crop factor" (5.5x) the limited depth-of-field potential gets rather obvious (equivalent to "f/15.4-24.7"). So unless you move very close to your subject you will basically have to live with an infinite depth-of-field even at max. aperture. For many applications such as landscape photography this is just fine though."
So, let's see what we've got so far:
Pentax Press Release
An interchangeable-lens digital camera designed in collaboration with designer Marc Newson
PENTAX RICOH IMAGING COMPANY LTD. is delighted to announce the launch of the PENTAX K-01 interchangeable-lens digital camera in conjunction with the world’s thinnest interchangeable lens* - the smc PENTAX-DA 40mm F2.8 XS unifocal. This latest addition to the popular Pentax K series and the new lens were both designed in partnership with world renowned designer, Marc Newson.
Photographyblog goes Hands-on with the new mirrorless Pentax K-01. The month old rumors about a very ugly contraption very special design, thanks to Australian designer Marc Newson, who among other clients lists Apple and Canon.