"As of the time of this review the system offers 5 lenses - two "kit" lenses, a fisheye lens and two "toy" lenses. This review will focus on the Pentax-01 Standard Prime 8.5mm f/1.9. The first thing that we'll get used to is the focal length here. APS-C or micro-four-thirds lens specs are
more or less familiar among "serious" users but 8.5mm sounds odd here. This relates to the size of the camera sensor which has a crop factor of 5.5x so in full format terms we are talking about "47mm" thus a standard lens. Now this is not the full story. The max. aperture of f/1.9 sound fast and it is terms of light gathering. However, if you apply the cropping factor (f/1.9x5.5 = ~f/10.4) things will appear not all that sexy anymore regarding the depth-of-field potential. You can still achieve some basic object isolation with this lens but only if you move very close to your subject."
So, let's see what we've got so far:
Pentax Press Release
An interchangeable-lens digital camera designed in collaboration with designer Marc Newson
PENTAX RICOH IMAGING COMPANY LTD. is delighted to announce the launch of the PENTAX K-01 interchangeable-lens digital camera in conjunction with the world’s thinnest interchangeable lens* - the smc PENTAX-DA 40mm F2.8 XS unifocal. This latest addition to the popular Pentax K series and the new lens were both designed in partnership with world renowned designer, Marc Newson.
Photographyblog goes Hands-on with the new mirrorless Pentax K-01. The month old rumors about a very ugly contraption very special design, thanks to Australian designer Marc Newson, who among other clients lists Apple and Canon.