Nikon 1 J2 review by Nasim Mansurov at P.Life: The Nikon 1 J2 is still overpriced. At $550 for a single lens kit, it just makes no sense to buy it. Not when the V1 kit is $299 and not when excellent Micro 4/3 and Sony cameras are priced $500 and less.

Nikon 1 J2 vs Sony NEX-5r High ISO Comparison (ISO 1600-6400)

For those interested, this review contains sections with comparisons to the Olympus EM-5, the Sony NEX-5R, and the Canon EOS M. Of course, being equipped with a much smaller sensor, the Nikon 1 J2 is no match for these cvameras when it comes to high iso performance, but the little guy does have a couple of aces under its sleeves:

"The Nikon 1 system has an interesting story to tell. When Nikon initially launched its first mirrorless system, it positioned two cameras for different segments – the Nikon 1 J1 for beginners and those who wanted to move up from a point and

shoot, and the Nikon 1 V1 for photo enthusiasts and advanced photographers, who would look at the V1 as an everyday camera to complement their heavy DSLRs. Interestingly, the Nikon 1 J1 did relatively well (according to Nikon), especially in Asian markets, where the mirrorless market has grown significantly over the last couple of years.

But the Nikon 1 V1 certainly did not sell as expected. I wrote a quick analysis on what went wrong with the Nikon 1 V1 a couple of weeks ago, but in summary, Nikon screwed up with its marketing strategy. It priced the product too high for a sensor that was smaller than most of the competition. A bold move, when there are better and more mature products on the market, with more features, bigger sensors and lower prices.

And certainly not a good idea when targeting advanced photographers that know their gear and do their homework before investing in a camera system. As a result, Nikon slashed the price of the V1 from $900 all the way to $300. A necessary step to move a dust-covered product off the shelves. At the end of the day, if more people adopt the Nikon 1 mount, it will open up more opportunities to sell lenses and accessories in the future. So Nikon is desperately trying to gain more market share in the mirrorless market globally – by slashing the prices down at or below cost."

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