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A New Way For Photographers To Self-Publish @ Photofocus

This article refers to Apple ibooks, revealed a couple of days ago. The medium is easy enough to comprehend by even the most compuphobic photographer, and the potential market is huge with almost 50 million ipads sold so far, and another 50 millions projected for the next 18 months.

"To make an iBook, you simply drag and drop the content into the iBook software and then click a button to publish. Currently, your choices are to publish to a PDF – which anyone can read, or you can publish for the iPad. There are approximately 30-40 million iPads in use right now and that market is expected to grow at least 20% in the next year. This means tens of millions of people will have access to your content.

Using this application, you are in effect the author and Apple is the publisher. As with any publishing agreement you have to agree to things like exclusivity, and Apple gets a 30% cut.
 
Of course, the Apple haters are up in arms about this announcement. They don’t like the exclusivity agreement or the fact that Apple gets a cut. It’s unreasonable – as well as just plain stupid – to assume that Apple would spend years and tons of money developing, distributing, advertising, and eventually operating the iBook Store – and then not plan to generate revenue from it. A 70-30 split is a great deal for the authors. If you have ever seen a traditional book deal, you know know that exclusivity is ALWAYS required and authors make a much smaller percentage than 70%."