Fujifilm posts Q3/2011 earnings: more than 100.000 x100 sold, and more.

Overall, it is not such a gloomy report. Fujifilm came out as one of the least affected among the major major Japanese companies from the tsunami/nukepoof incident, and the Thailand floods. Digital imaging is up 7%, everything else is more or less down but we'll leave that to the analysts and shareholders.

"In electronic imaging business, sales of mid-ranged and high-end distinctive products were strong, including FUJIFILM X100 and FinePix F600EXR, resulting in an increase in revenue. The FUJIFILM X100, a high-end compact digital camera, especially showed considerable salesbeyond the Company’s expectations and reached the annual sales target for the first year of 0.1 million units in nine months. In addition, sales of FUJIFILM X10, released in October 2011 as a second model of theX series, are showing a positive start. Despite the overall decline in digital camera demand from the previous year, sales volume increased by approximately 7%, reaching 9.5 million units. The sales volume target for this year will be set at 13 million units, up 16%from the previous year."

 

 

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