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Fujifilm: film sales decline is slowing @ Tech Radar

"It's fair to say that in recent months and years, there has been a serious resurgence in the popularity of analogue film, with companies like Lomography cashing on in on the trend with a range of plastic cameras that produce unpredictable results. 

Even digital photography has been influenced by older models, with companies such as Olympus producing the PEN series of aesthetically retro cameras, and Fujifilm itself producing a host of very popular X Series cameras which also have a vintage feel.
 
Looking to the future, DeCosta said, "I give it three to four years, at least, before we start to see problems at Fujifilm, but even that's just a guess, nobody really knows the answer." 
 
Along with the recent rise in popularity among amateurs, film still has a healthy market with various groups of people, including photography students and some professional photographers."