"It's fair to say that in recent months and years, there has been a serious resurgence in the popularity of analogue film, with companies like Lomography cashing on in on the trend with a range of plastic cameras that produce unpredictable results.
This is what our marketing-speak to plain english translator says. Quote from Kodak's press-release:
" These actions, which the company has already begun, include more tightly focusing its portfolio of investments, intensifying its emphasis on generating cash, and further streamlining its cost structure. Additionally, today the company announced that where permissible by law its executives would not receive a salary increase in 2009 and that it would temporarily suspend for 2009 the company’s U.S. 401(k) match. Based upon the current outlook, company management also does not expect a payout
Is Kodak aware that people are writing eulogies left and right? Is the company even aware of its death? No, not really, according to them they are 'restructuring' and 'focusing on core strategies' and 'enforcing the transformation to an all digital company' and stuff like that. Kodak, welcome to the purgatory, Agfa and Polaroid will be your guides.
"Kodak has succumbed to its financial pressures and filed for Chapter 11 business reorganization in New York. The iconic photography company isn't dead yet, however, just very broke."