"Now $15,999 remember only matters to owners. As an ownership prospect the Alexa would be poor value as well, for anyone without the business model to earn their $75,000 back from it. But I suspect Canon have their eye firmly on the rental and broadcast market with the C300,
and it is here where the Alexa has a firm advantage. The cost of an Alexa is a drop in the ocean for a broadcast companies, studios and large rental houses and the cost of rental is far less of an issue for filmmakers. The rental business around the C300 will be strong and rental houses will earn their $16,000 back in a flash. But if I was faced with renting either a C300 or Alexa, I’d go with the Alexa every time especially the Studio version with a set of Zeiss anamorphic primes, because that represents a significant step up from the C300. It is the ultimate 1080p package.
P.S The new, Serious and more business conscious Ken Rockwell appears to have changed the wording, the context, heck, everything in his review of this camera. It is no longer "less responsive than his kids toys", and not worse of all Nikon DSLRs ever made. It (the Canon EOS 5D Mark II) is now better than any Nikon at almost everything, and overall, one of the best cameras ever made. Go figure. Quote of his old review, and our comment at the bottom of this post.
Canon may slowly lose its edge, market share, brand luster etc, but there's one thing that hasn't changed, and is highly characteristic of the company: it doesn't leak. At least, not uncontrollably, as opposed to all of its major rivals who lately seem to have lost the ball. We've got raw files from Nikon's latest and 'bestest' circulating in the wild, all the while there's a supposed NDA in place to disallow just that, we found out almost everything about Olympus E-M5 before it was officially announced, and so on.
This article goes way beyond the dreaded 'error 99' that has plagues countless EOS shooters:
"EOS digital SLRs began by displaying a series of possible Error Codes, depending on the nature of a detected problem. In early years, these