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Dispelling the myths, is the Canon C300 worth $15,999? @ EosHD

"Now $15,999 remember only matters to owners. As an ownership prospect the Alexa would be poor value as well, for anyone without the business model to earn their $75,000 back from it. But I suspect Canon have their eye firmly on the rental and broadcast market with the C300,

and it is here where the Alexa has a firm advantage. The cost of an Alexa is a drop in the ocean for a broadcast companies, studios and large rental houses and the cost of rental is far less of an issue for filmmakers. The rental business around the C300 will be strong and rental houses will earn their $16,000 back in a flash. But if I was faced with renting either a C300 or Alexa, I’d go with the Alexa every time especially the Studio version with a set of Zeiss anamorphic primes, because that represents a significant step up from the C300. It is the ultimate 1080p package.

Now if I were to own a camera, it’d be DSLRs or FS100, no question. I don’t like the form factor of the FS100 but there is no denying that for $5,000 it slam dunks the C300 on the spec sheet. If this is not giving Canon sleepless nights, it really should be. In my view, Canon badly need to respond and bring out a mini stripped down version of the C300 which is to the C300 what the FS100 is to the Sony F3 or a much improved Canon DSLR without the kind of soft moire ridden image we have seen so far from their DSLRs."