FTA: "Several factors have combined to make the Beginners' class the most competitive of the Mirrorless camera market. The main one is the camera makers' belief that there is an un-tapped market of buyers who would like to get better pictures than their compact camera

can offer but who are put off by the size, cost and perceived complexity of DSLRs.

This has led to manufacturers trying to produce cameras that are as easy to point-and-shoot as a compact, with few potentially intimidating external controls at prices that slightly undercut even the cheapest DSLR. The fact that Mirrorless cameras are compact cameras with larger sensors and interchangeable lenses, just as much as they're DSLRs without a mirror and viewfinder, means they offer a familiar shooting experience for the upgrader audience."