Single-Lens Translucent (SLT) is a Sony brand name for cameras of the Sony Alpha family which replaced digital single-lens reflex (DSLR) cameras.

Sony announces trio of new alpha mount lenses, a new compact flash, and a wired remote commander.

Availability for these new products has only been announced for Europe (March 2013), rest of the world is TBA

Sony Press Release: 

Full-frame G Lens 70-400mm telephoto zoom; Full-frame Carl Zeiss Planar 50mm F1.4; DT 18-55mm F3.5-5.6 standard zoom; compact add-on flash and remote commander. . . . read more

Sony SLT-A58 DSLT camera announced

Lots of new goodies in this one: A new 20 Megapixel sensor, a Oled SVGA (800x600) EVF, lock-on focus feature, and some 'Auto Object Framing' mode, but no built-in GPS, something that was available on the older A55. The A58 well replace both the A57 and A37 cameras, and will come with a new kit lens, the video friendly DT 18-55mm F3.5-5.6 SAM II. Availability is set for April 2013 in Europe, TBA for the rest of the world. 

Sony Press Release

Never miss a moment with the new α58 from Sony . . . read more

Sony: 3 new lenses, 1 Dslt camera, and one NEX camera pics leaked ahead of official launch.

Sony 70-400mm f/4-5.6G SSM II lens white for alpha mount

Source is as usual our favorite suspect,the Japanese Digicame.info site. List of goodies: The NEX-3n, entry level NEX camera, the A58 aps-c sized 20 Megapixel Dslt camera, and 3 new lenses: Sony 18-55mm f/3.5-5.6 SAM II, 70-400mm f/4-5.6G SSM II and the Sony Zeiss Planar T* 50mm f/1.4 ZA SSM. Compared to the prototypes displayed at CP+ the final versions of the lenses appear to have at least some cosmetic differences, such as in color, and name plate position. . . . read more

System Camera Production increased 34% in volume, 43% in value during 2012, compact camera production shows further decline.

japan system camera production increased during 2012

A few notes: These numbers come from CIPA, Japan's Camera & Imaging Products Association, and as thus, production numbers from China and Korea are not included. However, seeing the onslaught of Chinese branded digicams in markets everywhere, my guess is that China's compact camera output has not declined at all, and since Samsung's latest earning report stated a slight volume increase too, the Cassandras predicting the imminent demise of the compact camera segment can just pack up and go home. Also, the biggest increase in volume occurred in Europe, maybe photography is a good outlet for austerity related stress :)

Chris Cheesman at Amateur Photographer reports:
Production of interchangeable-lens cameras rose 34% in 2012 and shipments of lenses broke through the 30 million unit mark, Japanese trade figures have revealed. But total digital camera shipments – including compacts – dropped 15%, according to Japan's Camera & Imaging Products Association (CIPA).

. . . read more

Sony SLT-A99 review by Dave Etchells at Imaging Resource: For the first time, Sony has a full-frame SLR (more properly, SLT) to challenge Canon and Nikon, and even win a few rounds in the process.

If there's only one review you'll ever need to read about the A99, this is it. It may be slightly less technical than those of DPreview, but boy, does it deliver elsewhere. For one, it is 2 reviews in one: Famous photographer and extreme skier  Scott Rinckenberger ​writes a introductory pro users report, having taken the A99 to the places he usually hangs out, snow covered mountains, and breathtaking slopes. 

"The Sony Alpha A99 boasts some of the most impressive technology ever placed in a DSLR, even more advanced than what's found in many high-end pro models. It's a fast shooting, fast focusing, weather-sealed, video-friendly and eminently customizable camera, all in a smaller and lighter package than its competition. As such, the A99 marks Sony's first -- and long-awaited -- attempt at becoming a true player in the pro DSLR arena.  . . . read more

Sony A99 review by Mark Goldstein at the Photography Blog: The Sony A99 is a tour-de-force of the latest camera tech, and a great camera in its own right.

The Sony A99 produced images of excellent quality during the review period.

"The A99 is perhaps the most well-appointed full-frame DSLR on the market. A magnesium-alloy body with weather-sealed controls, two control dials, fast 6fps burst mode, a clever 3-way swiveling LCD screen, useful top LCD panel, innovative dual AF system, focus peaking, flash sync socket, uncompressed HDMI output, built-in GPS and an optional vertical grip. The only missing feature that we can think of is Wi-Fi connectivity, something that only the recent Canon EOS 6D offers out of the box. . . . read more

Sony 85mm f/1.4 Carl Zeiss Planar T* Prime Lens review by Chris Gampat at the Phoblographer: The build quality is impeccable, the image quality overall is something to brag about to all your friends, and it’s a lens that you will never get tired of using.

"Overall lens sharpness is exceptional and gets better down to f5.6. In our real life tests, we saw excellent sharpness in the corners and the center area. Additionally, the lens resolved tons of detail–which sometimes made retouching a bit more work than we’d typically like. For the simplest workflow, we used Perfectly Clear. For the best results in camera, use studio lights to add more specular highlights to your image and therefore bring out more details and enhance perceived sharpness. . . . read more

Sony 135mm f/1.8 Carl Zeiss Sonnar T* AF Lens review by Chris Gampat at the Phoblographer: The Sony 135mm f1.8 couldn’t be a better lens for Sony’s current lineup of cameras. Not only is it super sharp, but it is extremely well built and focuses fast.

"The Sony 135mm f1.8 exhibits some of the sharpest lens performance I’ve seen from any optic at f1.8 (wide open). With that said though, you’ll need to keep in mind a couple of parameters when shooting this wide open:

- Because you’re lens is so long, you’ll need to shoot at a higher shutter speed to compensate for camera shake despite the fact that the A99 has stabilization on the sensor. . . . read more

Sony SLT-A99 test at Digital Camera Review: By all means, this is a camera that can hold its own with the 5D Mk III and D800. Though its standard autofocus may not be as good as its competitors, where it excels is in tracking focusing.

"Beyond the autofocusing, the image quality is really very spectacular with skin tones being some of the best we've seen and white balancing also being very true to life. Part of this has to come from its excellent metering performance; which we rated as perfect when doing an old school Sunny 16 test and when using a handheld light meter.

High ISO results are a mixed bag with there being some loss of detail between 3200 and 6400 while beyond 6400 . . . read more

Sony SLT-A77 review at Imaging Resource

"The Sony Alpha A77 is a major leap forward for the company in DSLR design, features and image capabilities, finally putting Sony into the competitive mix with Canon and Nikon in the prosumer DSLR marketplace. The A77's 24.3-megapixel APS-C sensor, Translucent Mirror Technology and 12 frames-per-second capture rate changed everything for Sony. I found the Sony A77 to be solidly built, with a comfortable, familiar feel very reminiscent of the ergonomics of past Canon DSLRs-- which is a good thing. The A77 is very fast on almost all accounts, including autofocus, shutter lag and shot-to-shot speeds. . . . read more

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